We're making a change to one of our longest-standing core collection scents.
We've decided to reformulate Honey Bear. I know, I'm sorry.
As we've been refining The Wandering Bee and looking at where we want to take the brand next, one of our biggest focuses has been the core collection. We want every fragrance to feel really considered, really distinctive, more layered and more complex, and unmistakably The Wandering Bee.
And we really felt like it was time that Honey Bear evolved with us.
Still Honey Bear, just with a little more depth
If you've tried our Honey on Toast reed diffuser, you'll actually already know the fragrance we've chosen. It still has that gorgeous honeyed warmth that Honey Bear is loved for, but it has much more depth to it. It's richer, slightly more complex and definitely more full-bodied. When it burns, it creates this beautiful, enveloping fragrance that just feels incredibly luxurious.
It still feels like Honey Bear. It just feels like Honey Bear made fancy.
Why we're making the change
Honestly, I think this is such a good example of where we're taking The Wandering Bee. We're not changing things for the sake of changing them. We're looking at what we already do incredibly well and asking, how do we take this and refine it even further? That's exactly what we've done here.
A little more time with the original
The Honey Bear currently available online and in store is still the original fragrance. Once those final candles have sold, the newly reformulated version will take its place.
So, if the original Honey Bear has your heart and it's always been your favourite, you've still got a little bit more time to grab it before it's gone for good. But I genuinely can't wait for you to experience the new one.
It feels like Honey Bear, just grown up.
0 comments