Inside August's Subs Club Collection

Every month, we build a collection around a feeling.

For August, we wanted to capture those late summer days you wish would last just a little bit longer. Slow mornings. Golden afternoons. Evenings where everything begins to soften. Every fragrance in this month's Subs Club has been chosen to tell that story.

At the heart of August's collection is our Subs Club exclusive fragrance, Soft Serve.

We designed this scent to capture that moment when you come home after a long day in the sunshine. You've had an everything shower, you're in your favourite dressing gown, the last golden light is pouring through the windows and the evening asks nothing more of you.

It's smooth, creamy and comforting.

Think luxurious whipped coconut body cream. Soft, elegant and effortlessly summery. It's a fragrance that captures a feeling as much as a scent.

Alongside Soft Serve is Honey Bear from our core collection.

Honey Bear brings warmth and sweetness to the collection with notes of golden honey, creamy tonka and sandalwood. The fragrance was inspired by the Honey Bear ice cream shop I've been visiting since I was a child, making it one of our most nostalgic scents.

It's the golden afternoon in this month's story.

If you're one of our Signature subscribers, you'll also receive Moon Glade as a reed diffuser.

We think of Moon Glade as the final chapter of the collection. Soft, glowing and beautifully dreamy, it's inspired by moonlight reflecting across still water after a long summer's day.

It's the fragrance that carries you into the evening.

Rather than creating three individual fragrances, we wanted August's collection to feel like one complete experience.

From slow mornings to golden afternoons and evenings lit by moonlight, each fragrance has its own place within the story.

Together, they capture everything we love about late summer.

If you'd like to receive Soft Serve, our August Subs Club exclusive, you'll need to sign up before 1st August.

Once subscriptions close, Soft Serve won't be available to purchase in-store or online.

Like every Subs Club exclusive, it's only here for one month.