Why Our Core Collection Is So Curated
One of the reasons we have such a tailored core collection at The Wandering Bee is that it's never been the vision for The Wandering Bee to have a huge core collection where you can buy everything, all different scents, all year round, whenever you want.
Our core collection scents have to earn their place.
Each one tells its own story and has its own feeling and vibe to it. It has to bring something to the collection that isn't already there.
Every scent has its own personality
One thing I'm really proud of at The Wandering Bee is that if you smell our core collection, no two smell the same. They're completely different from one another. Every fragrance has its own personality, its own mood and its own place within the collection. And that's really important to us.
I'd much rather spend months developing one scent than developing five really quickly, releasing them and having everyone think they're a bit naff or they'rejust okay. That's why our core collection is so intentionally curated.
We're not trying to fill a shelf.
We're trying to build a collection.
Less choice, but better choice
I also never wanted choosing a fragrance to be overwhelming.
Not to bash Lush, because I love Lush, but you know when you walk into a Lush store and there's just a lot going on?
There are a lot of scents. A lot of products. A lot to experience.
I didn't want that for The Wandering Bee. I wanted something a little more tailored and a little more minimal, so the shopping experience feels really luxurious and premium.
You don't need 50 fragrances to find something you love.
You just need the right ones.
Every scent should be recognisable
I also want you to be able to look at our collection and feel inspired.
I want you to know that each fragrance is recognisable, not just by its scent, but by the whole vibe.
The packaging.
The name.
The story.
Its own little thing.
Each fragrance should feel like it has a reason for being there.
What luxury means to me
To me, I think that's what luxury really is.
It's about really tailoring your collection and making sure that everything you're offering has the same passion and creativity behind it. You don't just have one hero product and then a hundred naff scents. You have 12 expertly created core collection fragrances that are identifiable, unique and kick-ass.
That's the kind of collection we're trying to build at The Wandering Bee.
And honestly, I think we're getting there.
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